4 Foolproof Tips to Improving Your Custom CTA

Strategy Apr 25, 2016

A Custom CTA (Call To Action) can supercharge your next giveaway campaign by pushing giveaway entrants towards your conversion funnel or a piece of content. The Custom CTA displays a clickable text box, a small banner ad, a full page ad, or a video to giveaway entrants after they enter the campaign. If you are a Premium Plan user, add a Custom CTA to your next campaign by navigating to the Custom CTA tab under the Customize step in the Campaign Builder.

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To create the banner ad or full-page ad, upload the same creative you would use for any other piece of digital advertising.

This high-ROI tool is a great way to showcase your brand to a captive audience. It also provides entrants with promotional content that can help you build a relationship with them before sending an email. On DojoMojo, Premium Plan brands can create a Custom CTA on any campaign that they host.

So how do you take advantage of this powerful opportunity? Here are some tips and tricks to help you create a Custom CTA that will maximize the conversions you receive from your giveaway campaigns.

Be Concise

  • You’ll only have a few seconds to convince giveaway entrants to click on your link. Don’t be wordy.
  • Images and simple pieces of text are the most effective ways to market through the Custom CTA.
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Include your logo and product images

  • This is a great opportunity to raise brand awareness and promote your brand to tens of thousands of giveaway entrants.

Make sure you have a clear CTA message and button

Make it as easy as possible for entrants to navigate to your site.

  • Give them clear instructions and a visible button for them to click.
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Incentivize entrants to visit your site

  • Provide entrants with a free trial, discount, or other offers to get them to use your product or service.

DojoMojo provides Custom CTA analytics that allow you to track the effectiveness of your offer, so you’ll be able to optimize your marketing strategy. Access to the Custom CTA is limited to Premium users, so upgrade today to incorporate it into your next campaign.