Valentine's Day is right around the corner, which means you’re probably getting ready to shower your audience with a little love in the form of a sale or holiday promo. When it comes to holiday promotions, SMS can be one of your brand’s strongest tools because of its easy-to-execute format, directness, and proven high return. Here’s an example of a Valentine’s Day SMS promo to drive holiday sales this weekend:

Unfortunately, as every seasoned SMS marketer knows, even the greatest text campaign won’t always be enough to drive conversions the first time around. No, sometimes it takes a little extra wooing to win a lead over and get them to make a purchase. Luckily, when you run a Valentine’s Day campaign through DojoMojo SMS Marketing, you can take advantage of features that allow you to incorporate follow-up messages into your campaign. That way, you can circle back with customers after your initial message to try to win them over with a follow-up message that is built around behavioral retargeting, meaning it follows up with contacts in your audience according to how they engaged with your original SMS message.

Read on to discover how follow-up drips with SMS Marketing can help you make the most of your holiday promotions this Valentine’s Day!

Following up with people who didn't click

Like we said, you could have the greatest Valentine's Day promo around, and it still may not be enough to drive some customers to convert right away. Luckily, you can easily segment out customers who received but didn't click on your SMS message, and then create a follow-up text blast that caters specifically to that group.

Here are a few ideas for how to use this:

Remind them about your existing offer

Increase the offer to a higher one

Add a free gift with purchase

Following up with people who clicked, but didn’t purchase

Now, in addition to people who didn't click altogether, you'll have your segment of people who clicked but didn't actually make a purchase. These people can be considered slightly higher intent than your “non-click” segment simply because they expressed a level of interest in round one. That said, the gist of these messages will be pretty similar to those in the “non-click” follow-up drip, but the wording and messaging will be a bit different to cater more specifically to this group of contacts.

Here are a few examples of what it might look like in practice:

Remind them about your existing offer

Increase the offer to a higher one

Add a free gift with purchase

Following up with people who clicked and made a purchase

Okay, we know what you’re thinking: “Isn’t the point of these follow-up drips to help me convert people who didn’t click or make a purchase the first time around? Why would I send a follow-up to someone who already did what I wanted them to do?”

That’s where automations come in! While follow-up drips can be extremely useful in recovering lost sales through retargeting, setting up an automation through DojoMojo SMS Automations is a great way to foster a positive relationship with people you’ve already gotten to convert. In addition to creating a stronger customer experience for your users, this approach to SMS can boost retention by encouraging customer loyalty. Whether you’re just sending a simple “thank you” message as a nice gesture or sending an additional promo for a future purchase, this is a great way to make sure that people who made a purchase after receiving your Valentine's Day campaign are more likely to stick with your brand moving forward.

Here are a few ideas for how to put this one into practice:

Delivering a simple "thank you" message

Offering a new promo code for a future purchase